We are Wild about beautiful skin and Wild about all the untapped botanical resources out there that can unlock the secrets of lifelong gorgeousness.
At Wild we can bring you all the energy, exuberance and bold, bright colours of Africa and mix it up with a little urban cool to bring sunshine right into your bathroom!
Using only the highest quality oils and the purest natural ingredients from trees and plants from Africa we have created a unique range of body butters, soaps and hand creams that are as beautiful to look at as they are fabulous for your skin.
By creating Fair Trade opportunities we are helping to empower the men and women of Africa to create a sustainable income from the world around them .With livelihoods linked to the environment there is also the added benefit of helping to conserve for future generations the habitat and wildlife by preventing deforestation and erosion of the land.
Valerie spent her early childhood in Kenya, quite literally outside from morning till night, climbing trees, trying to ride on the back of the family Rhodesian Ridgeback Dog, accompanying her dad on his safaris – basically, running a bit wild!
So it was with some nostalgia that she returned as an adult with her partner Kevin Catton to undertake a huge journey across all of the country.
Talking along the way to local people the idea for 'Wild' was born.
There were clearly major efforts being made by the Kenyan conservation movement to encourage the local farmers to utilise the fantastic trees and plants around them rather than clear them or use for firewood.
This had created a good supply of high quality oils and fantastic plant extracts but demand from international markets was needed to make a sustainable business for local producers.
Having spent her twenties as a model working with top photographers and make up artists in beauty campaigns, Valerie knew that there was a quality and purity in what she was seeing. It only took a sample of some of the locally produced creams made from the local oils to convince Valerie that people in Europe were missing something. It is not just Shea Butter that Africa has to offer – there are so many other ingredients waiting to be discovered.
If you want to read more about Valerie's Wild journey why not read her blog?