Africa, the continent where history began, is the second largest continent in the world.
It is little wonder then that it means so many different things to so many different people.
What everyone can agree on, is that it is a continent with enormous and largely unrealised potential. It is rich in natural beauty with amazing wildlife, covered in fascinating and ancient trees and plants that only add to its mystery.
Of course for any country or continent its most important resource is its people and in Africa you can find some of the most creative and ingenious people in the world. Everywhere there is pride and energy of emerging nations looking to build a better life for their citizens and for future generations.
The colours, the energy and the vibrancy are something that we could all learn from.
We at Wild are working with different suppliers and projects in different parts of Africa who are making a difference by helping local people to diversify their income streams and build a sustainable future from the richness of Africa that is all around them.
By Trading Fairly 'Wild' aims to help them to achieve these goals.